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What great ideas are you missing that are so close within your grasp?
In our world of chaos and change, what are you overlooking? If you knew the answer, you’d be a better innovator, better manager, and better investor.
This book will make you BETTER by teaching you how to overcome 3 neurological traps that block successful people, like you, from realizing your full potential. Then, it will make you FASTER by teaching you 6 patterns of opportunity – Convergence, Divergence, Cyclicality, Redirection, Reduction and Acceleration. Each pattern you’ll learn is a repeatable shortcut that has created fortunes for ex-criminals, reclusive billionaires, disruptive CEOs and ordinary people who unexpectedly made it big.
In an unparalleled study of 250,000 ideas, Jeremy and his TrendHunter.com team have leveraged their 100,000,000 person audience to study what actually causes opportunity: data-driven research that was never before possible. The result is a series of frameworks battle-tested with several hundred brands, and top executives at some of the most successful companies in the world who rely on Jeremy to accelerate their hunt for ideas.
Now, for the first time, you can learn the same tactics to out-innovate, outsmart and outmaneuver your competitors. You will learn to see patterns and clues wherever you look that will put you on the smarter, easier path to finding those breakthrough ideas, faster.
- Sales Rank: #64917 in Books
- Published on: 2015-03-17
- Released on: 2015-03-17
- Original language: English
- Number of items: 1
- Dimensions: 8.53" h x .90" w x 5.78" l, .0 pounds
- Binding: Hardcover
- 272 pages
Review
"Jeremy Gutsche’s latest book is a gem. Using a wealth of research and an array of great stories, he shows you how to avoid the traps that inhibit your progress. Then he shows you smart, useful tools to help you find breakthrough ideas better and faster.”
- Daniel H. Pink, NY Times bestselling author of To Sell is Human and Drive
An instant classic! Jeremy has delivered a well-researched, passionate, inspiring book you will gulp and then study. It will lead to countless new ventures and adventures for those lucky enough to read it."
- Seth Godin, bestselling author of What To Do When It's Your Turn
“Gutsche nails it with this book. He’ll teach you neurological habits that can accelerate your success and make you into a fire-breathing, game-changing innovator of epic proportions.”
- Guy Kawasaki, Former Chief Evangelist of Apple, Chief Evangelist of Canva and bestselling author of The Art of Social Media
“Better and Faster grabbed me from the first page. The stories and compelling writing make this book a joy to read. But the real payoff comes from the big and immensely practical ideas. Gutsche’s contrast between farmers and hunters and the six patterns of opportunity are pure gold. Buy it, read it, and teach these lovely lessons to others – you will be glad you did.”
- Robert I. Sutton, Stanford Professor and co-author of Scaling Up Excellence
“Better and Faster is an epic method for all those who want to become better at innovating, managing and adapting. Stop missing out on your hidden potential, harness your hunter instincts and learn Gutsche’s 6 shortcuts to remarkable opportunity”
- Josh Linkner, NY Times bestselling author of Road to Reinvention, Venture Capitalist
"Gutsche pushes us to push our own potential. This book will make you see the power of ideas in a new light."
- Scott Belsky, Founder/CEO of Behance and WSJ bestselling author of Making Ideas Happen
"The cutting edge just got sharper. Jeremy Gutsche’s book unleashes fascinating stories and genius takeaways that will launch your game to the next level."
- Sally Hogshead, NY Times bestselling author of How the World Sees You and Fascinate
"Rich with examples and practical tips, Better and Faster is essential reading for any manager.”
- Hayagreeva Rao, Stanford Professor and co-author of Scaling Up Excellence
About the Author
JEREMY GUTSCHE is an innovation expert, award-winning author, one of the most sought-after keynote speakers on the planet, and the founder of Trendhunter.com, the world's #1 most popular trend-spotting website. Prior to founding Trend Hunter, Jeremy grew a $1 billion portfolio for Capital One, and today over 300 brands rely on his expertise, including Victoria's Secret, Sony, Coca-Cola, IBM, Wells Fargo, and Hughes Aerospace.
Most helpful customer reviews
5 of 5 people found the following review helpful.
How to convert almost any workplace into a "hunting ground" for breakthrough ideas
By Robert Morris
In his latest book, Hunting in a Farmer's World: Celebrating the Mind of an Entrepreneur, John Dini makes brilliant use of the two core metaphors, the hunter and the farmer, when sharing his thoughts about two quite different mindsets. The business world needs hunters but at also needs farmers. In fact, Dini suggests -- and I agree -- that, during the last four centuries and especially during the last two, the business world has been a farmer's world. That is to say, executives tend to be managers rather than entrepreneurs, focused primarily on increasing the efficiency and profitability of the status quo.
As Jeremy Gutsche suggests in Better and Faster, hunters need to complete three steps to formulate disruptive ideas: understand the essential conflict between hunters and farmers, explore six patterns of opportunity (i.e. convergence, redirection, reduction, acceleration, cyclicality, and divergence), and then "capture" the idea that can lead to eventual success. He explains how and why farmers can be trapped by complacency, defending the status quo while hostage to what Jim O'Toole aptly characterizes as "the ideology of comfort and the tyranny of custom." They are vulnerable to hunters who are insatiable, curious, and willing to destroy.
These are among the dozens of passages of greatest interest and value to me, also listed to suggest the scope of Gutsche's coverage:
o Awakening Your Inner Hunter (Pages 14-16)
o Hidden Secrets, Starting Fresh, and a Billionaire Author (40-43)
o Choice, Challenge, and the Underdog (46-49)
o An All-Conscious Search (52-54)
o Chaos Creates Opportunity (64-67)
o The Shotgun Approach (73-76)
o Convergence: At Trend Setter, and, Sub -Patterns (80-84)
o Divergence (85-87)
o Lawsuits, Rumors, and Jet Racing (93-98)
o Beautiful People Only (98-102)
o Sub-Patterns of Divergence (105-108)
o From "Bling Bling" to Boring (117-120)
o Getting Nasty (120-123
o Sub-Patterns of Cyclicality (127-129)
o Manufacturing Desire (138-142)
o Sub-Patterns of Redirection (142-145)
o The Power of a Niche (153-155)
o Sub-Patterns of Reduction (160-162)
o Acceleration: Three Rounds (174-179)
o Let's Create a Business (190-196)
What Gutsche offers is a cohesive, comprehensive, cost-effective system by which to generate, evaluate, reject or refine, and then implement what can prove to be breakthrough ideas. The business world needs both farmers and hunters. Members of each group can make unique and substantial contributions to the success of the given enterprise. Farmers must avoid the traps of complacency, repetitiousness, and protectionism and hunters must avoid the traps of excessive satiability, curiosity, and destruction. The challenge for business leaders is two-fold: to get the best out of each group, and, to sustain an appropriate balance in their collaboration.
Just as there are several different "roads to Rome," it is also true that there are several different patterns or approaches to opportunities for success. Gutsche focuses on six (previously identified), any one of which can be very effective. Extending the farm metaphor a bit, let's view a farm as a company, as indeed all of them are: it needs what most of its workers produce to be profitable and remain in operation. However, it also needs other workers who constantly hunt for other acreage to acquire, and, for better ways -- methods as well as equipment -- to treat soil, plan crops, protect them, harvest them, and then go to market with them. In fact, everyone involved should have a hunter's mindset. Whatever their size and nature may be, all organizations need to continuously generate lots of ideas at all levels and in all areas of operation.
A few years ago, I was retained by a Fortune 50 company to design what would become a "suggestion box" on its intranet. Initially, all employees were invited to post their suggestions: "How can we get more done in less time, do it better, and save money?" Later, the invitation was extended to customers and suppliers: "What can we can we do that would make it easier for you to do business with us?" Soon, on average, more than 500 suggestions were submitted each week and the total reached about one thousand until interest slowly evaporated. Several dozen suggestions led to substantial improvements and were generously rewarded. Of much greater importance, the workplace became what Gutsche characterizes as a "hunting ground." Whereas better thinking was previously conducted outside the suggestion box, over time the workplace replaced that box.
Good ideas can be found almost everywhere but, with rare exception, great ideas are the result of a collaborative process, a modern day equivalent of the alchemy that was so widespread during the Middle Ages. I commend Jeremy Gutsche on the wealth of in formation, insights, and counsel he provides. Just about all business leaders need to convert their workplace into a "hunting ground" can be found in his book. Bravo!
6 of 7 people found the following review helpful.
Excellent read - powerful ideas to drive innovation
By Joshua Linkner
I really enjoyed Jeremy's book, both in terms of style and content. The narrative was well-written and easy to read, structured into six big ideas (patterns) of innovation. The content was varied and surprising, with stories ranging from startup internet companies to his own journey as an entrepreneur. Each chapter ends with a recap of key points and takeaways, providing a helpful structure and reference point.
Throughout the work, Gutsche shares really cool stories that are fresh and new. I loved learning about Dave's "Killer" bread, and the insights that a former meth addict and inmate has on innovation. Or the guy who got dumped by his fiancee and used that as the inspiration to launch a multi-million dollar business. The examples range from big company to startups, a few familiar stories with fresh twists, followed by many excited breakthrough I'd never heard before. I found myself having great conversation with my wife after being armed with many of the cool examples and stories from the book.
Highly recommend to aspiring entrepreneur, senior executives, up-and-comer managers, non-profit leaders, or anyone else that has set out to make a real impact in the world. This important book will help you see your work in a new way, and help you unlock your best thinking.
5 of 6 people found the following review helpful.
Great Advice!
By Dena
Do you ever feel like your next good idea is out there, just out of your grasp? I do. I feel like that most of the time.
This book is for people with the entrepreneurial bug that are looking for their next big idea but don't know where to find it. The author teaches his readers how to look at history, trends, cycles, and other variables to work through ideas and come up with something successful. The heavy use of stories helped me see how the principles he teaches can be applied in real life.
I really, really liked this book. It helped me to see patterns in successful businesses and think of ways to apply those same ideas to my own ventures. The only downside is that the vast majority of the examples given were about big brands and corporations. I had hoped for more small business examples (there were a few), but I really enjoyed it, regardless. The author has some wonderful advice to offer the reader. Anyone interested in starting their own venture would benefit from reading this book. I would also suggest taking advantage of the author's website (www.trendhunter.com). It's a fantastic resource for finding ideas are popular now and learning where the market is going.
Source: I received a copy of this book from the Blogging for Books program in exchange for an honest review.
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