Thursday, January 28, 2010

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GAS TURBINE HANDBOOK: PRINCIPLES & PRACTICE, 4th edition, by Tony Giampaolo

Newly revised and edited, this best-selling reference provides the fundamental information you'll need to understand both the operation and proper application of all types of gas turbines. The full spectrum of hardware, as well as typical application scenarios are fully explored, along with operating parameters, controls, inlet and exhaust treatments, inspection, troubleshooting, noise control, inlet cooling for power augmentation and NOx control. A full chapter is devoted to microturbines. The fourth edition places additional emphasis on critical elements of centrifugal and axial compressors, including detailed information on the compression process and the parameters that impact it. The author has provided many helpful tips that will enable diagnosis of problems in their early stages and analysis of failures to prevent their recurrence. Also treated are the effects of the external environment on gas turbines operation and life, as well as the impact of the gas turbine on its surrounding environment.

  • Sales Rank: #2795463 in eBooks
  • Published on: 2011-07-20
  • Released on: 2011-07-20
  • Format: Kindle eBook

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Thursday, January 21, 2010

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What You Need to Know About Marketing, by Simon Middleton

Marketing is shrouded in arcane mystery and buzzwords. It frightens many and bewilders others. Yet every business, from the hand-car-wash by the side of the road, to the world's most famous brands, engage in marketing every single day. This is an essential, reliable, speedy and up to date guide to the most robust and important concepts in marketing.

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In short, this is all you need to know about marketing.

Introduction - Marketing: the world's second oldest business activity
Chapter 1 - The Product.
Chapter 2 - The Marketing Strategy and the Marketing Plan
Chapter 3 - Your Customers.
Chapter 4 - Pricing and Promotion
Chapter 5 - Placement or Distribution.
Chapter 6 - Customer Engagement
Chapter 7 - Branding
Chapter 8 - Social Media and Digital Marketing

  • Sales Rank: #3115355 in Books
  • Published on: 2011-06-07
  • Released on: 2011-05-25
  • Original language: English
  • Number of items: 1
  • Dimensions: 7.78" h x .81" w x 4.98" l, .62 pounds
  • Binding: Paperback
  • 264 pages

Review
an informative guide to marketing that covers a range of issues. (EN Magazine, August 2011). An excellent introduction to the key concepts of marketing The Market

Most helpful customer reviews

0 of 0 people found the following review helpful.
Needs a good edit
By Joanne Waugh
While this book may have had something worth reading I was too distracted by the grammatical errors and inconsistencies. It needs a thorough copyedit before it is truly readable.

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Wednesday, January 20, 2010

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  • Sales Rank: #13306744 in Books
  • Published on: 1985
  • Binding: Hardcover

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Monday, January 11, 2010

[Z276.Ebook] Free PDF Advanced Social Psychology, by Abraham Tesser

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Advanced Social Psychology, by Abraham Tesser

This edited text is written by some of the most visible, productive scholars and instructors in each of the areas the text covers. The book was designed to capture the excitement and vitality of this ongoing, open-ended area of research.

  • Sales Rank: #1235843 in Books
  • Published on: 1994-11-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.50" h x 1.03" w x 6.50" l, 1.95 pounds
  • Binding: Hardcover
  • 416 pages

Most helpful customer reviews

0 of 0 people found the following review helpful.
Great book if you're interested in social psych
By Xanthus
Great book if you're interested in social psych. Gives a solid lit review up through the early 90s. If you're interested in more contemporary topics, you should start somewhere else.

8 of 8 people found the following review helpful.
The best social psychology textbook that's never been updated
By gjc
Abraham Tesser did a fantastic job of assembling the top names in social psychology in 1994 to write this book. Scholars such as Susan Fiske, Daniel Gilbert, and Robert Cialdini wrote a chapter each on the core topics of social psychology. They also presented a lecture, and the complete 12-part lecture series is available on video.

The only problem is, this book gives a fantastic insight into where social psychology was a decade ago, but much research has since been conducted. This is such a pity, because there are few social psychology textbooks that are written for students in 3rd-year to graduate-level courses. Most social psychology books are directed to either introductory students, the general public, or academic audiences. This book filled a gap (catering for advanced students), but has now fallen a little behind the times. It gets five stars for what it was, and for the fact that most of its content is still relevant.

16 of 17 people found the following review helpful.
Top-notch, up-to-date, scholarly, yet entertaining
By A Customer
     It is rare to come across a scholarly textbook of research that is relatively understandable to lay people and beginning researchers. Yet Tesser's _Advanced Social Psychology_ succeeds where others fail. It is unlike other disciplinary or subdisciplinary textbooks, written by a single author covering tons of ground. This book is an anthology of reviews describing cutting-edge research in Social Psychology by those who are doing the cutting - the most prominent researchers in the field describing the state of their specialty. So while one does not get the perfectly smooth ('processed') feel of a textbook written by a single author, one gets an intimate feel for what is really being done, and a feel for what is on the horizon, for each line of inquiry by the people who are most interested in the area.
     Another outstanding facet of this anthology is the vibrance held within its pages, precisely because it was not written by a single author. Each chapter displays the personality of its author(s). And each is written with the student in mind, not only the attempt to relay information. The book, depite its relative brevity, is filled with (often humorous) examples and illustrations. Terminology, critical to any discipline, is spelled out at the beginning to assure a common ground between author and reader. And, as a book on Social Psychology, the research areas are incredibly interesting and personally relevant: Attitude Change (R. E. Petty), Social Influence (R. B. Cialdini), Attraction and Relationships (M. S. Clark & S. P. Pataki), and Prejudice (P. G. Devine), to name a few. Each chapter educates and intrigues the reader into the complexities of our daily lives that comprise modern social psychological research. This is a must-read for anyone who wishes to gain a better understanding of how the world works and appreciates intellectual challenges. And Tesser's _Advanced Social Psychology_ is the clear choice for both undergraduate and graduate courses in the area.
     - Richard J. Shakarchi
       Graduate Student, OSU Social Area

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