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There was no textbook for aviation marketing. What we found on the market was outdated (written before social media, blogs, and other technological advances) or was written specifically for airlines.
If are an aviation professional (insurance, tax, law, or consulting) company owner, entrepreneur, or marketing professional and if you sell an aviation product, this book is for you.
Many people who are unfamiliar with marketing and sales seem to think that marketing is a necessary evil - an exotic art form they HAVE to engage to sell their product but they want to have as little to do with it as possible.
Marketing CAN be effective, understandable, and accountable!
The book is composed of the best articles from the ABCI blog, as well as some great contributions from Roy Hinds, AV8 Services; Robert Mark, Commavia; Taylor Greenwood, Taylor Greenwood Jet Photography; and Max Flight of Thirty Thousand Feet.
We cover:
Preflight Planning--You'll learn the fundamentals of marketing, the basics of designing marketing systems and campaigns, how to test new marketing methods safely and cost-effectively, and how to set up practical guidelines for your employees to engage in social media. And you'll learn what aviation professionals should be doing with LinkedIn and Twitter.
Takeoff--in this section, you'll learn how to "dip a toe" into social media. We explain marketing on smart phones, iPads and other devices, and discuss the relationship between marketing and public relations. We provide pros and cons for using a pen name or "persona" for social media, and guidance for using visual images for powerful advertising.
Airspeed--You'll learn how to use social media to promote and enhance marketing events. We explain how and why to use a corporate blog, where to find and how to use the 29 great blogs in the aviation industry, and how to find great topics for your own blog. We also tell you the key questions to ask before writing ANYTHING.
Altitude--You'll discover which marketing technique doesn't interrupt your prospect, why search engine optimization is vital to leverage your investment in your website, and how to improve your sales by mastering the art of follow up.
Course Corrections--What to do if you're "roasted" in the social media, and how to manage your time and delegate effectively to get marketing tasks done. We also provide market projections and action plans to take your marketing and sales to the next level.
- Sales Rank: #1910474 in eBooks
- Published on: 2010-09-01
- Released on: 2010-09-01
- Format: Kindle eBook
From the Author
There was no textbook for aviation marketing. What we found on the market was outdated (written before social media, blogs, and other technological advances) or was written specifically for airlines.
If are an aviation professional (insurance, tax, law, or consulting) company owner, entrepreneur, or marketing professional and if you sell an aviation product, this book is for you.
Five dollars from the purchase price of every book goes to The Special Operations Warrior Foundation (SOWF.) The two objectives of the organization include providing a full college education to the surviving children of those who lose their lives while serving in the U.S. military special operations community, and providing immediate financial assistance and support to ensure that severely wounded personnel are able to have their loved ones at their bedside during recovery.
Many people who are unfamiliar with marketing and sales seem to think that marketing is a necessary evil - an exotic art form they HAVE to engage to sell their product but they want to have as little to do with it as possible.
Marketing CAN be effective,
understandable, and accountable!
The book is composed of the best articles from the ABCI blog, as well as some great contributions from
Roy Hinds MSc MRAeS
AV8 Services
Roy comes from a background of electronics and hardware / software engineering. In his early career he was involved with the development of the first generation of solid-state bird scaring devices - Ironically later in his career whilst project managing a regional airport, he would become a customer for the same company.
More recently he became involved in building the business case for EFB (Electronic Flight Bags) for the aviation services company ARINC, and three airlines.
After completing his Masters in Air Transport Management at City University he became a project manager at an expanding regional airport and became in projects as diverse as relocating and re-certifying an ILS system, to organising an air show with an attendance in excess of 20,000.
He also is an avid aviation photographer and has had his work published in a number of aviation journals including Pilot magazine. His ultimate flying ambition would be to restore a Mosquito to flying condition
"Why have one Merlin, when you can have two in a lightweight airframe?"
Website - av8services.co.uk
Phone - + 44 (0)1892 888467
roy@av8services.co.uk
Robert Mark
Commavia
Jetwhine
Robert P. Mark has, since 1996, been CEO of Evanston Illinois-based CommAvia.com, a marketing and public relations consulting group that specializes in telling the stories of airports and aviation businesses that customers need to hear.
An adjunct faculty member at Northwestern University's Medill School of Journalism, Mark is a devout social media geek. He writes the award-winning, syndicated blog Jetwhine.com and co-hosts the popular weekly Internet radio show The Airplane Geeks.
A lifelong commercial pilot, Mark has logged nearly 6,700 hours in aircraft as small as the Cessna 150 trainer and as large as the mammoth double-deck Airbus A380.
Website - JetWhine.com, Commavia.com
Phone - + 800-579-6787
info@CommAvia.com
Taylor Greenwood
Taylor Greenwood Jet Photography
Taylor Greenwood specializes in photos that show the unique character of an aircraft.
His passion for things that fly shows, whether he is photographing a rugged vintage aircraft or the latest, most stylishly appointed business jet.
Taylor's photographs engage the imagination and desire of aircraft buyers. They provide a window for aviation enthusiasts to bring their passion into their home or office. All of his photographs speak to the parts of us that love to fly.
Taylor was introduced to aviation photography at the Barnes Municipal Airport in Westfield, Massachusetts.
He graduated from the Hallmark Institute of Photography, and was announced as a finalist in the annual Best of College publication. His work has been displayed at the Hallmark Museum of Contemporary Photography.
Website - TGJetPhotography.com
Phone - + 413-522-4578
info@TaylorGreenwoodPhotography.com
Max Flight
Thirty Thousand Feet and the Airplane Geeks Podcast
I'm a long time aircraft jet engine guy, with experience in a variety of disciplines: sales and marketing, inventory and logistics, IT, finance, HR, business development, legal, and a long list of others.
Currently I'm a continuous improvement lead and I help others learn how to create lean processes that delight customers.I'm involved in a number of online and new media activities, all related to aviation, including a podcast, a website, and two blogs. I network on Twitter and other online aviation communities with industry analysts, consultants, journalists, pilots, and other aviation industry professionals and enthusiasts.
Website: ThirtyThousandFeet.com
From the Back Cover
This book puts marketing in perspective, in plain English, explained in terms familiar to
aviation professionals. We took the best articles, feedback and ideas from ABCI's blog and made it convenient to read on the bus or give as a gift.
Preflight Planning--You'll learn the fundamentals of marketing, the basics of designing
marketing systems and campaigns, how to test new marketing methods safely and cost-effectively, and how to set up practical guidelines for your employees to engage in social media. And you'll learn what aviation professionals should be doing with LinkedIn and Twitter.
Takeoff--in this section, you'll learn how to "dip a toe" into social media. We explain
marketing on smart phones, iPads and other devices, and discuss the relationship between
marketing and public relations. We provide pros and cons for using a pen name or "persona" for social media, and guidance for using visual images for powerful advertising.
Airspeed--You'll learn how to use social media to promote and enhance marketing events. We explain how and why to use a corporate blog, where to find and how to use the 29 great blogs in the aviation industry, and how to find great topics for your own blog. We also tell you the key questions to ask before writing ANYTHING.
Altitude--You'll discover which marketing technique doesn't interrupt your prospect, why search engine optimization is vital to leverage your investment in your website, and how to improve your sales by mastering the art of follow up.
Course Corrections--What to do if you're "roasted" in the social media, and how to manage your time and delegate effectively to get marketing tasks done. We also provide market
projections and action plans to take your marketing and sales to the next level.
About the Author
Paula Anderson Williams, MAED, PMP Paula writes great web content and is an expert at getting web traffic and turning web site visitors into loyal buyers. She has worked as a marketing consultant, product manager, staff writer, ad designer, marketing manager, process engineer, and trainer. She has recently received her Private Pilot Rating and plans to move on to Instrument training soon. Her education includes a Masters in Adult Education and BA in Mass Communication. She holds a Project Management Professional (PMP) credential from the Project Management Institute (PMI) She enjoys facilitation, teaching, and writing, and is happiest when she is flying, writing or constructing a fabulous online marketing funnel.
See Paula Anderson Williams' Aviation Marketing Blog at AviationBusinessConsultants.com
Most helpful customer reviews
4 of 4 people found the following review helpful.
Flight plan to nowhere...
By LownSlow79
I was really excited to receive my book in the mail. However, after the first 15 min sitting down with this book I scanned and scrolled through the few chapters. I was hugely disappointed. It basically is a broad overview of basic social media marketing opportunity's using twitter, Facebook and blogs that most people already using those services could very well figure out.
It became very apparent to me that as you flip page to page you are confronted with useless information, that leads to a sentence statement such as "This is how you can engage ABCI to manage and plan your media campaigns and manage social media within your company".
It is a teaser publication to try and grab your attention and motivate you to hire ABCI. Every other page it seems is a plug or advertisement for ABCI. A person could do much better by gleaning information from blogs and books already written for social media marketing and the apply that to aviation.
Sorry but I would not recommended to buy this book, especially for the price. Its a waste of time and money.
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